Okay so everyone has had that moment. It’s Christmas morning, you’re opening your presents, you feel legit high on life and then it all comes crashing down. Some basic b*tch has the utter audacity to get you a pair of socks for christmas.
I mean that’s worse than not getting a present, I mean it is an insult. Either they bought it because socks only really come in one size and they couldn’t gauge you or they know so little about you that they thought ‘Well everyone wears socks’. It is the clothing equivalent of a selection box.
But no longer! There has been a revolution, an uprising. Socks are no longer dull coloured cloth, hidden away beneath your trousers. Now they are an essential aspect of an mans wardrobe and must match the outfit and the occasion. Oh happy days!
Even better, there are now companies that do a sock-subscription (sockscription) gift option. So basically you can buy a set of socks OR you can get a hamper of em sent to you every month. How is that not the perfect present for any guy? It’s like a mini Christmas every month.
So since I’m a gluten for punishment, and since I love to do the leg work for y’all, I went on a journey across the inerwebs and found a really really awesome company that provide such a service. And just a heads up – they are classy AF.
The London Sock Company is a super cool, innovative, niche company with a seriously high quality product and really good branding (in my opinion as a marketer). They have one particularly beautiful line of socks with designer David Gandy and it’s all really ethically produced and marketed with is super cool and refreshing. My favourite thing is how different the socks are, they have classy styles, causal styles and colourful pairs (for my more flamboyant side).
Okay so I was hesitant at first because I thought ‘Umh you are still giving Dad socks as a present, why don’t I just give him the middle finger and leave it at that’ and then I looked on the website and I’m sorry but I didn’t know socks could actually be cool. If these socks were a person they’d be Samuel L. Jackson!
Then (because I am really hard to convince) I looked up some reviews. Turns out everyone who’s gotten them loves them! Including Jonathan Ross apparently (who knew). And in case you don’t take my word for it, here’s a review I really liked, because it’s always good to get a woman’s opinion.
So if any of you out there are wondering what to get me the Christmas to show me that you love me just send some socks my way. They will be appreciated. Until next time, stay classy.
Steve